Is It Time to Rebrand? 5 Signs Your Logo Isn’t Working Anymore
If you run a small business in London, you know how important first impressions are. Whether you’re a café owner in Crystal Palace, a florist in Dulwich, or a yoga teacher in Clapham, your logo is often the first thing people see. And if it’s not doing its job properly, it might be time for a refresh.
5 clear signs your logo isn’t working as well as it should:
It looks dated
Design trends change. What looked fresh ten years ago might now feel a bit tired. If your logo features clipart, overused fonts or colours that don’t reflect your current style, it could be turning people away before they even get to know your business.A modern logo doesn’t mean trendy for the sake of it. It just needs to reflect the business you’ve built today, not the one you started years ago.
It doesn’t work on social media
Your logo needs to be clear and readable whether it’s on a business card, a sandwich board or your Instagram profile picture. If your current design gets cropped, looks blurry or is too detailed to work in small sizes, that’s a problem.
More and more local businesses in London are using social platforms to attract new customers. Your branding needs to hold up everywhere.
Your business has evolved
Maybe you started out as a side hustle and now you’ve got a physical space. Or you’ve moved from general services to a niche you love. If your logo still reflects your old positioning, it could be confusing your audience.
A refreshed identity can help people understand who you are now and what you do best.
You aren’t proud of it
If you’ve ever hesitated to hand over a business card or point someone to your website because of how it looks, that’s a sign. You should feel confident putting your name and your logo out there.
If your branding isn’t something you’re proud of, it’s worth investing in one you are.
Your visuals feel inconsistent
One of the biggest signs a brand needs work is inconsistency. If you’re using different colours, mismatched fonts or switching styles across your website, social media and printed materials, it sends mixed messages.
A good logo package gives you a clear, consistent visual identity so you can show up with confidence everywhere your business lives.
Ready for a refresh?
If you’re thinking “Yep, this is me,” we’ve got a summer offer to help. Until 31 August, you can get a professionally designed logo and brand kit from just £100. That includes:
Two bespoke logo concepts
A complete brand kit with colours, fonts and social templates
A brand guidelines sheet so you stay consistent
Support from a local creative studio near Crystal Palace
Whether you're rebranding or just getting started, it's everything you need to look professional and modern.
👉 Book your slot now and refresh your logo before summer’s out.
