Instagram Now Supports 3:4 Posts – Here's What You Need to Do
Instagram has just rolled out a game-changing update – it now officially supports the 3:4 aspect ratio for feed posts. This might seem like a small tweak, but for creators, brands and marketers, it's a big deal.
What’s Changed?
Until recently, Instagram's feed limited image height to 1350 pixels (a 4:5 aspect ratio). That meant many photos had to be cropped or resized – not ideal for mobile photographers and brands wanting full-screen impact.
But as of last week, Instagram now supports 3:4 aspect ratio posts (1080x1440 pixels) the same ratio your phone camera likely uses by default.
Instagram CEO Adam Mosseri announced the update, saying:
“Instagram now supports 3:4 aspect ratio photos – the format that almost every phone camera defaults to. When you upload a photo with that ratio, it’ll now appear just exactly as you shot it.”
Why This Update Matters
The 3:4 format takes up more vertical space on screen, giving your content more presence and grabbing user attention. If you're still using the older 4:5 (1080x1350) size, your posts could feel slightly cropped or less dynamic – and that can impact engagement.
Taller posts = better visibility = higher engagement.
What You Should Do
If you manage your own content, now’s the time to:
Export your visuals at 1080x1440px
Frame content so it works well on both the feed and the grid
Stop using outdated dimensions that get less traction
Or…
Let CoGrow Handle It
We’re on top of every change – and this one’s no different. At CoGrow, we’ve already rolled out the 3:4 format across all our clients’ social content.
You don’t need to stress about ratios or updates – we’ve got it covered.
💡 Want to know more about how we create standout content that works with the latest platform features?
